Effective and affordable head lice treatment in NJ is hard to come by. There are many people who will say they are professionals, but I have noticed that many of them don’t really understand the science of head lice themselves. Sadly, that doesn’t keep them from charging some outrageous fees for their services. It also doesn’t make them successful at what they do. When I started out as a lice treatment professional, I purchased a franchise and opened an office in Clark, NJ. It seemed like a good idea at the time. What I learned, unfortunately, is that the high overhead of running a franchised business makes being profitable nearly impossible. Despite having raised my fees, I was unable to sustain the business.
From all things, we learn. I saw in the years that I was running that office, that many families simply could not afford to treat their children professionally. It made me sad to see children being treated with toxic chemicals simply because of the economics of head lice treatment. The worst part was knowing that those same children would likely experience treatment failure because of the unreliability of those products. It didn’t seem fair.
The truth is that lice is a big business. If you believe some things I’ve read, it’s a billion dollar a year industry. Why do drugstores carry products that don’t work? Well, if you have to keep buying them, they get to keep making sales, don’t they? I hate conspiracy theories, but the CDC and AAP still, despite mountains of evidence that shows pesticide resistance is a solid fact, continue to recommend Permethrin and Piperonyl Butoxide (Nix and Rid) as a first line treatment. Why? Why have they not endorsed, unequivocally, non-toxic lice treatment? There have been 3 new prescription lice products approved by the FDA in the time I’ve been treating lice professionally. Why are we pushing possible carcinogens onto children’s heads when a simple non-toxic product like dimethicone, found in the product I use and sell (KaPOW! Lice Attack Solution), kills lice in minutes and is as safe as any styling product found in a salon? Is it because treating lice right the first time would mean that people didn’t keep buying more product? I hope not.
The same holds true for lice treatment professionals. They want you to think it’s magical mystical stuff we do. Outside the “wheelhouse” of the average parent. It’s not. That’s why I want to teach parents what to do instead of treating their kids for them. Some parents don’t want to know and don’t want to deal with it. That’s fine. Those parents have the resources to pay someone to do it for them and that’s great. I love treating lice and will happily help a family that way! For the parents who don’t have the money to pay someone to do it for them, there needs to be a reliable alternative that is affordable for them. This is why I created my Head Lice 101 DIY approach to head lice treatment. I’m here to help and I want to make this less burdensome and more cost-effective for families in NJ. If you’re interested in learning how to detect lice proactively, and you’d like to host a parents’ workshop in your home, email me at Contact me
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